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Last updated: 05:59 PM

January 7, 2009

Business > On the Nightstand

On the Nightstand

TOP OF THE NEWS

Persuasion tips clearly, logically explained

BY RICHARD PACHTER, McClatchy Newspapers

"Yes: 50 Scientifically Proven Ways to Be Persuasive" by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini (272 pages, $25).

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